Create an Engaging Experience
Why Messenger Chatbots?
Chatbots allow you to automate lead generation, sales, marketing and customer service. If done right, Chatbots can give people a great experience with your business by providing value and building trust. They can warm up cold leads, deliver coupons and specials, automate bookings and sales, and assist with onboarding and education of customers about your product or service.
Facebook Messenger is the most widely used messaging network in the world, with 1.5 billion monthly active users (January 2018). It has 1.2 billion daily active users who send and receive messages. Messenger is installed as default on most mobile phones, it is not an app that needs the phone’s owner to give permission to add it.
Messenger has very high open rates and click through rates (CTR). Whereas marketing emails can have average open rates of 15-20% with a CTR of 1-2%, the average for marketing Messenger messages is 84%, with CTR of 28%. However, to use Messenger only in this way is a mistake, as they can do so much more.
Messaging Inspires Trust
In a recent Facebook survey, 66% of people in the UK agreed that being able to message with a business makes them more confident to buy from them.
In the same survey, 61% of consumers said they messaged a business on Facebook in the last 3 months.
Your customers want to engage with brands in Messenger and they expect it to be an instantly responsive platform. Without this, customers lose confidence in your brand.
Messenger Chatbots allow businesses to connect with their audience in two main ways:
Reactive – react instantly to incoming messages from their audience
Proactive – to use Messenger as a marketing channel to better identify your audience wants and needs, and deliver that to them.
What We Can Do With Chatbots
Whatever the size of your business and the industry you are in, Chatbots offer a low-cost channel to get and retain customers and clients, and ultimately improve your bottom line.
With Chatbots We can...
➡️ Generate more leads with less work from multiple entry points (website, Facebook, links, offline)
➡️ Decrease the cost of every advert
➡️ Target your audience based on your perfect customer (age, demographics, interests, behaviour, competitors’ fans etc)
➡️ Recognize text response and react accordingly
➡️ Create focused attention on your business without distractions
➡️ Run special offers and coupons directly to your audience’s phones (with 84% open rate)
➡️ Run contests and giveaways
➡️ Collect emails, addresses, phone numbers
➡️ Answer presale questions and FAQs
➡️ Get bookings and schedule appointments and send reminders
And We can...
➡️ Follow up with leads who don’t make bookings or appointments
➡️ Deal with cart abandonment (estimated 10x more effectively than email)
➡️ Follow up with missed appointments
➡️ Automate customer support and integrate with live chat for a real person
➡️ Generate phone calls and take payments from within the Bot.
➡️ Deepen the client relationship with your brand
➡️ Increase return customers and brand loyalty
➡️ Get more 5-star reviews for your business
➡️ Get referrals (friends tag friends)
➡️ Scale and grow your business
Do all of this 24 hours a day and fully automated
In 2018, we saw a significant leap forward in chatbots’ functionality and we predict that in 2019 they will be adopted further by mainstream businesses of all sizes. Expanding the role and use of Messenger is currently one of Facebook’s key business objectives. Chatbots are not a gimmick, this is a very real and useful technology that is developing fast and will continue to evolve into the future.
Integrations with more and more platforms made possible by the likes of Integromat and Zapier further expand chatbots’ possibilities. We also see chatbot developer platforms being developed for other social platforms Instagram and Whats App, and will be following these closely.
If you are interested in finding out more about the amazing potential of Chatbots and what they can do for your business, we would love to talk with you (of course, no hard sell, no obligation). Contact us today.
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